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12.22.16

The Value of Authenticity

In 2013, CNN President Jeff Zucker told Adweek that the network is making a series of changes designed solely to win over the millennial audience. In 2014, the New York […]

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11.11.16

#1: Virtual reality

We’re not in Kansas anymore. Or maybe we are? Still can’t decide? Blame virtual reality (VR). VR is changing the way we communicate as PR professionals. It has the potential […]

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11.11.16

#2 The end of the gatekeeper

In case it wasn’t obvious before, one of the most apparent takeaways from Donald Trump’s election is that the traditional “gatekeeper” for guiding public opinion, our newspaper editorial and op-ed […]

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