11.04.14
Better Than Hitting Refresh
This Election Day, the New York Times data unit – The Upshot – wants you to forget the exit polls and use their new tool for watching, and predicting, election […]
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10.30.14
Short and Sweet Wins the Race
In the social media race, engagement is everything. Likes on Facebook, retweets on Twitter, YouTube video views prove you aren’t just speaking to an empty room; your message is reaching an audience […]
10.29.14
Your Best Site Forward
Your Best Site Forward: These days, the first thing someone does to find out about an organization, company or issue is look it up online.
10.24.14
Tracking the Cord Cutters: Nielsen and Adobe Announce Partnership to Measure Online and Digital Content
As content consumption changes, so does the way we measure it. In a move reflecting the growing market for advertising on streaming content providers such as HBOGo and Netflix, Nielsen and […]
08.18.14
Google or Facebook? Which is the Nation’s ‘Front Page?’
Google or Facebook? Which is the Nation’s ‘Front Page?’
07.23.14
How Pop Culture Has Skewed Women’s Role in Public Relations
How Pop Culture Has Skewed Women’s Role in Public Relations
06.25.14
When the World Cup and Crisis Communications Collide
When the World Cup and Crisis Communications Collide
06.12.14
Social Media: Sometimes You Just Need to Answer the Phone
Social Media: Sometimes You Just Need to Answer the Phone
06.04.14
ICYMI – For Best Results, Don’t Say ICYMI on Twitter
ICYMI – For Best Results, Don’t Say ICYMI on Twitter
05.28.14
In Twitter Age, Headlines Trump Content for ‘Knowledge’
In Twitter Age, Headlines Trump Content