about

Blue Engine Message & Media provides innovative strategic communications solutions to the complex challenges facing corporations, non-profits and advocacy groups.

Our approach combines the best practices of long-term corporate planning with short-term political rapid response techniques to design and manage effective communications campaigns.

With each assignment, we work closely – and intensively – to develop and execute comprehensive strategic plans to address each client’s unique needs, goals and aspirations.

Blue Engine Message & Media offers informed, strategic counsel and hands-on support to those facing complex communications challenges.

Most often, Blue Engine’s engagements are designed to enhance or protect a brand, reputation or market position at times of great opportunity or threat.

Our team draws upon experience in the highest levels of the political, corporate and non-profit sectors to offer innovative, comprehensive strategic communications and issue advocacy solutions.

Adam Abrams
Partner
Adam Abrams is an accomplished communications strategist with more than a dozen years of experience leading major policy announcements…
Catherine Adamchak
Chief of Staff
Catherine Adamchak directs all financial and operational initiatives for Blue Engine + JDA including financial management…
Josh Berman
Content Specialist
Josh Berman is a Content Specialist with Blue Engine Message & Media. In this role he helps provide strategic public affairs communications, reputation management, digital community...
Chris Billeter
Director
Chris Billeter has spent almost his entire career working in digital communication, and has experience both in the public affairs and political space.
Carly Coakley
Manager
Prior to joining Blue Engine, Carly Coakley worked as a teacher with Teach for America…
David Di Martino
Partner
David Di Martino is a seasoned communications professional with 20 years of experience advising non-profit, political, advocacy and corporate clients…
Allison Clear Fastow
Partner
Allison Clear Fastow is an accomplished communications professional with over a decade of experience leading communication strategy…
Benji Englander
Content Specialist
At Blue Engine Message and Media, Benji develops content for social and earned media campaigns, monitors news coverage and conducts research to support nonprofits, corporations and coalitions…
Kara Ferguson
Director
Kara Ferguson came to Blue Engine + JDA with a background in opinion research, marketing, public relations and design.
Trevor Francis
Partner
Trevor Francis has more than two decades of experience working at the intersection of politics, government and public relations.
Liza Crawford Jønler
Manager
Liza Crawford Jønler is a Manager at Blue Engine + JDA, where she manages and supports client accounts through media relations…
Kevin Lewis
Partner
Kevin Lewis is a senior communications professional with over a decade of experience in high stakes leadership roles…
Amber McDowell
Partner
Amber McDowell is a veteran strategist with more than 15 years of experience designing and managing winning communications campaigns…
Will Mesinger
Manager
At Blue Engine + JDA, Will provides strategic counsel and support to nonprofits, corporations, and coalitions…
Cynthia Montes
Manager
Before joining Blue Engine + JDA, Cynthia Montes worked on the Bernie 2016 presidential campaign.
Irma L. Palmer
Director
Irma L. Palmer joins Blue Engine + JDA after serving as Governor Terence R. McAuliffe’s Director of Constituent Services.
Ralph Posner
Partner
Ralph Posner brings more than two decades of political and policy experience in Washington.
Steve Posner
Partner
Steve Posner is a communications professional with over 20 years of experience at the intersection of policy and communications…
Isabel Rollison
Manager
Isabel Rollison is a Manager at Blue Engine + JDA where she supports clients and the team on issue advocacy and grassroots campaigns.
Laurie Rossbach
Managing Director
Laurie Rossbach is a senior communications professional with nearly two decades of experience in strategic planning, public affairs, media relations…
Erik Smith
Partner
Erik Smith advises corporations, non-profits and individuals on the development, planning and implementation of comprehensive communications strategies…
Merrill Weber
Content Specialist
Merrill Weber is a Content Specialist at Blue Engine + JDA, where she conducts research, assembles clips packages, and produces social…
Tim Burger
Of Counsel
Tim Burger is Of Counsel to Blue Engine + JDA. Tim is a crisis and investigative consultant and writer who was a full-time journalist in Washington, DC…
Holly Jackson
Of Counsel
Holly Jackson joined Blue Engine + JDA in February of 2017 as Director of Coalitions. Holly works with our clients to develop strategic partnerships…
James Ratchford
Of Counsel
James Ratchford is a communications strategist with more than eighteen years of campaign management and public affairs experience…
Jessica Stout
Of Counsel
Jessica Stout is a seasoned communications professional with experience in government, political, nonprofit, corporate and issue advocacy…

Blue Engine is always looking for creative thinkers, good writers and those with a passion for public affairs communications.

Expertise

Blue Engine Message & Media creates, develops and implements strategic communications plans for Fortune 500 companies, coalitions, non-profits and national trade associations.  We frequently collaborate with corporate communications, marketing and government relations teams to implement priority programs when reputation, brand or market position face a threat or opportunity.

Throughout our engagements, Blue Engine Message & Media provides informed strategic counsel and hands-on support for navigating complex, and often politically-charged, environments.

Our engagements have included counseling C-suite executives through public affairs crises, building coalitions and driving coalition activities, developing outreach programs to influence reputation or market position, and strategic media outreach to complement advocacy campaigns.

Brand & Reputation Management

Brand, reputation, and market position are particularly vulnerable to external forces in a fast-changing public affairs landscape.

Blue Engine Message & Media develops nimble communications plans designed to both proactively assert a client’s brand and defend against external attempts to diminish market position.

Brand and reputation management campaigns often draw on tactics from public relations and media outreach as well as digital communications, and may include branded products and events as part of a  “thought leadership” program.

Whether your plan includes targeting the media or public policy makers, we have extensive experience effectively enhancing your role in the public affairs space.

Digital Communication

We do not generate news and simply hope that someone sees it.  To ensure our clients are able to amplify their own messages with key audiences, we help them build digital communities organized around industry interests or policy priorities.  We design communications plans that share information and engage directly with networks.  We construct comprehensive social media advocacy campaigns, often on a smaller budget than traditional marketing vehicles, that can learn from and react to targeted audiences in real-time.

Blue Engine Message & Media helps clients plan and implement creative, targeted digital advertising through paid search and social media networks.

Coalitions & Strategic Partnerships

Coalitions and strategic partnerships are invaluable tools that can demonstrate the breadth of support for a policy approach.  Less formal strategic partnerships can also expand your reach to new geographies, audiences or issue areas and effectively increase the amount of published or distributed content focused on your priority issues.

Our team is experienced in developing partnerships, building coalitions into active entities, creating and implementing communications activities around priorities, identifying support and mobilizing a campaign.

We have played key creative development and daily management roles on strategic partnerships and policy coalitions related to biopharmaceuticals, clean energy, Medicaid health services, carbon emissions and innovation/intellectual property.

Crisis Management

Blue Engine Message & Media develops easily adaptable and rapidly deployable plans that respond to unplanned news cycles.   Our crisis management approach evaluates every communications opportunity and includes a recommendation on how to leverage assets, from internal and stakeholder networks, to social media, to traditional news outlets.

Legislative fights, regulatory challenges and other crises, of course, come in many shapes and sizes, some anticipated, some unexpected. Our approach is to plan in advance for every contingency, protect our client’s reputation and prepare for intense media scrutiny. Our goal is to exit every engagement having strengthened the client’s brand and stature in the marketplace.

Message Development

We work intensively with clients to design the most effective messages to mobilize and influence key audiences – Congressional leaders, policy influencers and opinion leaders, among others. As a result, our clients are able to do more than simply respond to external forces. They are able to chart their own course through a public affairs fight or crisis and beyond. Often, we team with a public opinion polling firm to ensure that critical decisions are data driven.

Issue Advocacy

Blue Engine Message & Media’s strong background in politics, corporate communications planning, coalition building and media outreach provides us the skills to craft and implement effective issue advocacy campaigns for corporations, trade associations and coalitions, and nonprofits.

We have experience working on legislative and regulatory issues across a broad range of industries including energy, climate, defense, financial services, health, tax, trade, patent reform, publishing, and social innovation.

We are accustomed to working with teams comprised of multiple consultancies, as well as internal communications and government relations teams.

PR Planning & Media Relations

Through our Congressional, political and corporate work on some of the most significant policy initiatives of the last decade, we have built key relationships with elite, influential reporters.  Our public relations planning and outreach goal is always to establish the best channels to quickly and reliably disseminate relevant news to reporters.  We think ahead of news cycles and if necessary can re-frame an existing news cycle using political campaign-style rapid response protocols.

Our approach to managing controversial subjects that attract the attention of Congress or regulators puts a priority on educating reporters and other key audiences about the relevant facts.  We work closely with the client’s team to put official assertions within a reasonable context or, if appropriate, rebut them forcefully.

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Contact

1140 Connecticut Avenue NW, Suite 800
Washington, DC 20036

202.331.0110

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