Adam Abrams is an accomplished communications strategist with more than a dozen years of experience leading major policy announcements, advocacy campaigns and crisis management at the national and local levels.
At Blue Engine, Adam leads client teams for corporations, nonprofits and coalitions that represent diverse industries including automotive, technology, telecom and health care, helping tell their stories and positioning them to achieve their goals. A member of the firm’s strategic management team, Adam has successfully led multi-platform advocacy efforts that incorporate message testing, digital advertising, media outreach and grassroots activism timed to ensure maximum impact with target audiences ahead of legislative action and other key moments. Adam’s management of the firm’s work on behalf of a nonprofit focused on evidence-based policy making has helped them secure an influential role with policymakers through message development, creative content deployment, digital communications and thought leadership.
In 2012, Adam joined Blue Engine Message & Media from the White House, where he was a communications strategist and spokesperson for President Barack Obama. As a White House regional communications director, Adam managed communications and press relations for more than half of the United States, including his native California. During his three years at the White House, Adam managed regional press roll-outs on some of the signature accomplishments of the Obama Administration including both health care and financial reform, and led communications efforts on other critical policy issues including the economic recovery, energy and education.
Prior to his time in the Obama White House, Adam worked in the U.S. House of Representatives as communications director and speechwriter for Pennsylvania Congressman Patrick Murphy, the first Iraq war veteran elected to the United States House of Representatives and the 32nd Under Secretary of the U.S. Army. Adam served on the rapid response communications team at the Democratic Congressional Campaign Committee under then-Chairman Rahm Emanuel. He also previously worked on the communications staff of both the Obama 2008 presidential campaign and Senator John Kerry’s 2004 presidential campaign.
Adam has a degree in creative writing from Emory University in Atlanta.