Liza Joenler

Senior Director

Liza Crawford Joenler is a dedicated communicator who develops and executes creative, targeted campaigns to help corporate, non-profit and trade association clients achieve their complex policy goals and maximize results.

At Seven Letter, Liza orchestrates and implements public affairs and advocacy campaigns across a variety of industries including health care, conservation, music and entertainment, among others.

Liza specializes in shaping public perception and influencing policy by routinely securing media placements in key national and regional publications, garnering grassroots support and communicating nuanced policy issues effectively through digital media and engaging design. She also pilots strategic communications campaigns to help clients dealing with reputational challenges, looking to increase brand awareness or undergoing organizational rebrands or restructuring.

Liza’s work has influenced national and state policy, resulting in the adoption of pro-consumer legislation and policies in entertainment and employment, broad grassroots support for climate and conservation issues, and the rejection of harmful Medicaid waivers in states across the country. Deeply experienced in standing up and managing coalitions and obtaining coverage in high profile national publications, she served as the national spokesperson for a coalition of entertainment industry interests committed to fan-friendly ticketing reform.

Prior to Seven Letter, Liza worked for JDA Frontline, which merged with Blue Engine Message & Media in 2018 to form Seven Letter. While at JDA Frontline, Liza expanded the firm’s service capabilities to include in-house graphic design, which is now a core offering to our clients. She consistently delivered meaningful results for clients, managing rapid-response communications efforts and translating policy goals into policy wins for Fortune 500 companies and leading trade associations.

A native Washingtonian who comes from a long line of government officials, public affairs professionals and political operatives, Liza has been surrounded by politics and policy her entire life. She took a brief hiatus from the Beltway to study Public Relations and English Literature at the University of Miami and the University of Edinburgh.

In her spare time, Liza volunteers with the Homeless Children’s Playtime Project and recently served as the Chair of Professional and Social Programming for the Washington, D.C. chapter of the University of Miami Alumni Association. She lives in Washington, D.C. with her husband and two cats.