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02.02.17

To Win Big, A New Playbook Takes Shape

To think, the first Super Bowl commercials were discounted. Executives in the late ‘60s worried the new NFL championship wouldn’t catch on and sold 60-second television spots for only $85,000. […]

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12.22.16

The Value of Authenticity

In 2013, CNN President Jeff Zucker told Adweek that the network is making a series of changes designed solely to win over the millennial audience. In 2014, the New York […]

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