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11.11.16

#1: Virtual reality

We’re not in Kansas anymore. Or maybe we are? Still can’t decide? Blame virtual reality (VR). VR is changing the way we communicate as PR professionals. It has the potential […]

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11.11.16

#2 The end of the gatekeeper

In case it wasn’t obvious before, one of the most apparent takeaways from Donald Trump’s election is that the traditional “gatekeeper” for guiding public opinion, our newspaper editorial and op-ed […]

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11.10.16

#4: Easier access to data

Times are changing, and changing fast. Especially when it comes to how the media is delivering content to readers. We’ve already talked about how individuals are increasingly curating their own news content, thanks […]

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11.09.16

#5: How do you pitch a machine?

Automation is in the news – and in the newsrooms. The New York Times created a story that displayed differently depending on a reader’s location. The Washington Post tweeted about […]

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11.08.16

#7: Customized curated news

We’ve already talked about a pervasive milieu of mistrust, so the rise of customizable, curated news comes as no surprise. The ‘echo chamber’ is alive and well, and will only continue, posing […]

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11.08.16

#8: Are we at the end of the press release era?

Ah, the press release. For many it conjures images of typewriters, word processors, fax machines, and other “Mad Men”-era technologies employed by companies to disseminate announcements to media recipients. Yes, […]

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11.07.16

#9: Trust endangered

9. Trust Endangered  Trust and confidence in American institutions is at an all-time low. Organized religion? Not a prayer. Public schools? We don’t need no education. Congress? Vote me off […]

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